From Host to Founder - The Story Behind FIX Linens
I didn’t set out to start a bedding company. I just wanted to stop wasting time sorting sheets and fighting with duvet covers.
The Full Story
How It All Began
If you had asked me ten years ago what I’d be doing today, “running a bedding company” wouldn’t have even crossed my mind. I’ve always dreamed of owning a business, but sheets and duvets were never part of the plan. My career was spent as a creative freelancer working with major retail brands across the country. Through years of travel, experience, and the encouragement of my entrepreneur husband, Jeremy, this business found its way to me.
From Duvet Disasters to Design Inspiration
Growing up in a middle-class Midwestern family in the ’80s, I didn’t even know what a duvet was until adulthood. As a recent college grad eager to elevate my space, I bought my first duvet cover — and immediately regretted it. After crawling inside it every week and still ending not being able to make my bed look like it was made by an adult, I decided to swear off duvet covers forever.
Fast forward a few years: I was managing three Airbnbs across two states. Washing bulky comforters between every guest quickly proved impossible, so I revisited the duvet idea. Unfortunately, not much had changed — except that now I had more of them to wrestle. I remember thinking, mid-battle, “There has got to be a better way.”
I come from a family of problem solvers. If something isn’t right, you fix it. Within weeks, I had crafted my first prototype for what would become the Triple-Zip Duvet Cover, a design that eliminated every frustration I’d ever had with duvets covers.
Solving Another Host Headache
Next, I tackled my other hosting challenge: sorting laundry. Picking up loads of white sheets from the laundromat and hunting for faded size tags was wasting precious time — and time is everything in back-to-back turnovers. That’s when the idea for a color-coded sheet system was born.
Those ideas kicked off a three-year journey of learning everything I could about fabric, cotton production, and bedding manufacturing. I worked with textile labs to develop a fabric that was durable, lightweight, free of harmful chemicals, and perfectly suited for short-term rental use.
By a Host, For Hosts
Everything I learned went into building a brand designed by a host, for hosts. Today, I still read every customer service email personally. When a host shares an idea or a frustration, I listen. FIX Linens continues to grow, but my mission hasn’t changed: to serve the hosting community with simple, durable, host-tested bedding solutions.
A Labor of Love
Some people think it’s crazy to start a small sheet company in an industry full of giants. But I believe that if you focus on doing one thing better than anyone else, people will notice. FIX Linens is my labor of love — a reflection of my creativity, problem-solving spirit, and dedication to helping fellow hosts succeed.
Lisa Fravel
FIX LINENS Founder and CEO