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What Every Host Should Know about the Solo Traveler
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Time to read 4 min
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Time to read 4 min
Single travel has experienced historic heights in the travel industry over the last ten years. According to a 2024 article in Forbes, travel booking agencies are seeing 50 percent of their bookings come from single travelers. While many traditional solo guests hit the road for business, since the pandemic and the insurgence of virtual meetings, a significant part of this influx comes from bucket listers or those interested in uncommon experiences. At FIX, we have some tried and true suggestions to attract the single traveler- whatever their reason for leaving home.
The traditional business traveler’s overall needs are related to necessities and establishing a home base away from home. Guests traveling for business need a place where they can retreat after a full day of work and meetings. Hosts who want to attract business travelers need to make sure they offer a space that is conducive to not only work but also rest and rejuvenation.
Workspaces like offices or well-appointed desks
While your property does not need a full-blown office, make sure you highlight spaces that can be utilized for concentrated work sessions or Zoom calls.
Streaming services and high-speed internet
While a must for most guests, this feature tops the list of most important for work-related clients.
Security and safety features
Single travel status makes this a top priority- especially given that a large percentage of single travelers are women.
Garage entry or appointed parking
The last thing a business traveler wants to do when returning to your property from the airport or after a long day of work is to look for parking. Having an appointed space can be a major asset
Well equipped kitchen
Many solo travelers, especially those who travel often, prefer to prepare their own meals
Recommendations for local restaurants that offer delivery can cut down on the guesswork when travelers are scrolling through food delivery sites. Giving informed reliable reviews can be a huge benefit to a hangry traveler.
If your property does not include a gym option, check in with nearby fitness centers about temporary or guest passes. Providing this information to your guest can cut down on their own research time. Better yet, provide them with a business card of a point person affiliated with recommended facilities.
While many of the needs of the solo business traveler are applicable to this group, there are some features that STR hosts can highlight to market their property to the single traveler looking for an adventure or life changing escape.
Unique Properties
What makes your space unique? Highlight spaces and traces that set your property apart from others. Many of these travelers are looking for unique experiences. Unusual themed Insta-worthy properties are popular with this subset.
Health and Wellness Spaces
Meditation rooms or studios; in-house health and wellness features like saunas and hot tubs make spaces appealing for the “eat pray love” crowd. If you don’t have any of these components, carve out a space in your property that feels particularly zen and feature this space in your listing. Include a yoga mat or a book on meditation in your listing pic.
Local Attractions
If your bucket lister finds your property during their search, there must be an attraction near your property that is appealing to your prospective guest. Be knowledgeable of the areas around your property that might call to the traveler looking for adventure or a break from the day-to-day. Include the distance to these attractions in your listings and throw in some luring photos; even better if you have some you have taken yourself.
No matter the reason for their stay, solo travelers are a demographic that have a lot to offer short term rental hosts. According to Travel Agent Central, they are amongst the most loyal clients and are more likely to return to a location they enjoyed or found satisfying. With a solo traveler averaging four trips a year, hosts should take note.
FixLinens cares about our short-term rental partners and hosts. For more trade tips and advice, check out our other blog articles, or subscribe to our email list. There is no telling what you’ll uncover at fixlinens.com.
Written by: Cary Ballard - Freelance Writer for FIX Linens